Robbie to Demonstrate Deli Packaging Solution at NGA 2004 Convention
Innovative Hot N Handy® design will be featured on NGA concept floor
Robbie Manufacturing, the Kansas City-based leader in flexible packaging, will be featured on the concept floor of this year’s NGA Convention demonstrating its innovation for in-store packaging of hot and cold deli food products. Named the Hot N Handy®, the zip pouch design introduces new security and branding features never before available with conventional packaging such as rigid domes, boxes, barns, bags and tubs.
Show attendees can find the display and attend hourly presentations at the NGA’s Supermarket Synergy Showcase S3 for Quality and Prepared Foods. The NGA 2004 Annual Convention will be held February 9-11 at the Las Vegas Paris Hotel.
The significant advancement introduced by Hot N Handy, according to consumer research, is the convenient, reusable zip lock seal that stays closed to eliminate leakage and surprise spills.
Introduced in 2002, the list of Hot N Handy® product applications continues to grow as grocery stores and chains around the country are using Hot N Handy® for dozens of products, in the hot case and in a freezer case.
Hot deli possibilities include:
- Rotisserie chicken
- Fried chicken
- Hot wings
- Chicken tenders and nuggets
- Slabs of ribs
- Hams and roasts
- Meat loaf
- Burritos
- Egg rolls
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Cold Deli Possibilities include:
- Fried chicken
- Sandwiches
- Side dishes
- Lunch kits
- Snack kits
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Besides leakage protection, the Hot N Handy® introduces several important and exclusive benefits to the grocery deli, including:
1. A built-in handle for portability and protection making product easy to carry while keeping employees and shoppers’ hands clean and safe from burns.
2. A hot foods option with designed to withstand the rigors of heated display cases and the microwave.
3. Robbie’s expertise in flexo printing that allows grocers to include preprinted branding, preparation notes and nutritional information in up to 10 colors of process printing.
4. A built-in gusset that stores flat, using just one seventh of the space required for the plastic dome, and that expands to allow it to stand in the display case, refrigerator or the microwave.
5. A large window frame and anti-fog technology for full, clear viewing of the product inside.
6. Proprietary venting techniques to maximize crispness for fried foods or to lock in moisture and juices for meats, ribs and rotisserie chicken.
“With the explosive growth in the deli category, our grocery customers demanded a more appropriate packaging solution,” said Irv Robinson, Robbie’s CEO. “The fast acceptance of Hot N Handy® is the result of a lot of hard work form our product development team.”
A June 2002 survey conducted by Market Research Institute recorded consumer reactions to the Hot N Handy® and existing packaging concepts. The plastic dome was criticized for its leakage throughout the store and in shopper car seats and refrigerators. Hot N Handy® was ranked as the best perceived performer for leakage by a significant margin over the dome.
Robbie Manufacturing is a leading flexible packaging supplier to the supermarket industry in the United States. The company also serves the food processor industry with customized packaging solutions.
Find more information about Hot N Handy® products or view an executive summary of the consumer research on our website or contact Penny Sweeny at 913-492-3400.